For Startups

Fractional CMO Services to Create a Growth Engine

You've gotten your funding, now you need to leverage it into growth. Too many startups make the mistake of waiting on marketing. Building a solid foundation now and getting the engine running will pay big dividends later. Put the elements in place for successful marketing, like a website with the right messaging and the technical elements so search engines and AI can find and promote your business.

What does a fractional CMO do for a startup?

A fractional CMO gives your startup senior marketing leadership without the full-time cost. They set the strategy, build the marketing foundation, and drive execution, part-time, until you're ready for a full-time hire. For funded startups, that means turning the round into pipeline instead of waiting two quarters for an executive search.

Proof

  • $7M+pipeline sourcedOneLogin · Identity SaaS
  • 40%revenue growth in six monthsOneLogin · Identity SaaS
  • 165%organic traffic growthSeismic · B2B SaaS

EngagementContent strategy and free-trial go-to-market

RoleContent & Growth, OneLogin

Proof · B2B SaaS

OneLogin, identity software

At OneLogin, I increased SMB revenue 40% in six months via a free-trial campaign. With targeted content and web copy, I lifted organic traffic 25% year over year, sourcing more than $7M in pipeline.

B2B SaaS path

For startups ready to kick-start their marketing.

Step 00 · Optional

Free Assessment

See what visibility you have now with your potential customers.

Book the call

Tier 01 · Most start here

Marketing Foundation Strategy

I'll provide a deep assessment of your current visibility and what's needed to improve it, based on conversations with you and access to your website. Plus, a phased plan for building your marketing foundation including positioning, messaging, content, and channel priorities.

Your strategy fee credits in full toward the build.

Book a free assessment

Tier 02

90-Day Foundation Build

I'll stand up the foundation for growth via updates to your website, content, and channels.

Book a free assessment

Tier 03

Fractional Marketing Leadership

I'll provide ongoing senior marketing leadership and hands-on execution, everything from content and search to paid media. I'll deliver regular reports and conduct ongoing optimization.

Book a free assessment

Frequently asked questions

Do I need a full-time CMO?

Probably not yet. Most seed to Series B companies need senior marketing judgment and hands-on execution, not another executive salary. A fractional CMO gives you both now, and when you eventually need a full-time leader, you'll have the foundation and the clarity to hire the right one.

What can you actually get done in 90 days?

A working foundation: positioning and messaging, a website that converts, analytics you can trust, your first content and SEO/AEO in place, and your initial channels running. You'll have a solid engine assembled and turning over.

How is this different from hiring an agency?

Agencies sell you a team; you get a slice of several junior people and a monthly deck. I work inside your company as your marketing lead: setting strategy, doing the work, and building systems your team keeps when I leave.

We already do some marketing. Do we have to start over?

No. The assessment shows what's working and what isn't. We keep what performs, fix what's fixable, and only rebuild where the foundation can't support growth.

Why does AI search matter for an early-stage company?

Your buyers are already asking ChatGPT and Google's AI for vendor recommendations, and AI answers favor companies with clear, consistent, crawlable information. Building that in from the start is cheap; retrofitting it after your category leaders are entrenched is not.

What does an engagement cost?

It's staged so you never buy more than the results justify. The free assessment costs nothing. The strategy engagement is a fixed fee that credits toward the build if you continue. Ongoing fractional leadership is scoped to your stage. Book the call and you'll get real numbers for your situation.

Ready to turn your raise into a growth engine?

Book your free assessment. You'll get a graded audit of your digital presence and a prioritized plan, specific to your business and yours to keep. No strings attached.