For MSPs
Managed Service Providers have an uphill battle. You're competing with other MSPs to be seen and get to that all-important customer conversation. And now, in addition to search, customers are using AI to find MSPs. You need to be visible in both places with the right message.
Most MSP websites don't answer the questions buyers actually ask. And the websites aren't built for AI visibility. Buyers search for answers: MSP response times, security coverage, costs, comparisons. Google's map pack rewards complete local profiles and reviews. AI engines recommend MSPs whose sites answer buyer questions through clear, crawlable content. Fixing these gaps is what gets an MSP found.
Proof
BlackPoint IT · MSP
Proof · MSP
BlackPoint IT struggled to be seen by buyers searching for managed IT in their markets. I rebuilt the search and content foundation around the questions those buyers actually ask and restructured the paid program to bring in more leads cost-effectively. I launched an AI-focused content strategy to capture organic share. Search impressions rose 148% and opportunity volume rose 300%, while PPC cost fell 47%.
For owners who win on referrals and lose on search.
Step 00 · Optional
See why you're losing visibility with your potential customers.
Tier 01 · Most start here
I'll provide a deep assessment of your visibility, based on conversations and access to your website. Plus, a phased plan for fixing it.
Half your roadmap fee credits toward the sprint.
Book a free assessmentTier 02
I'll stand up the foundation for growth through website, content, and channel improvements.
Book a free assessmentTier 03
I'll keep the program running month over month, including everything from content and search to paid media. I'll deliver regular reports and conduct ongoing optimization.
Book a free assessmentTechnical fixes can move rankings within weeks. Content and authority compound over a quarter or two. The 90-Day Foundation Sprint is scoped around that curve, so you see early wins while the bigger gains build.
A graded report on your MSP's current digital presence: your website's technical health, effectiveness of your content and blog, and your visibility in local search, organic results, and AI answers, benchmarked against the MSPs you compete with. You get a letter grade in each area and a prioritized plan, yours to keep either way.
AI engines recommend companies that they can find information about. That means websites the AIs can read and verify: consistent business information, real answers to buyer questions, and credible signals like reviews and case studies. Most MSP sites give them none of that.
Yes. Some clients have an internal marketer or a vendor relationship. In that case, I set the strategy and build the foundation, then execute alongside them or hand off with a playbook and monitor their work to ensure everything is implemented correctly.
With Whidbey Marketing, you work directly with a senior operator, not a junior team member following a template. I know this industry. I built a digital-presence assessment tool specifically for MSPs, and I use AI-powered systems that let one experienced marketer deliver what used to take a bench.
No. Start with the free assessment, then the roadmap if it's useful. Half your roadmap fee credits toward the implementation sprint if you continue.
Book your free assessment. You'll get letter grades across your digital presence, benchmarked against competing MSPs, and a prioritized plan that's yours to keep. No strings attached.